A blessed Aidilfitri it was. Thank you to everyone for all the support; our very first gift pack launch was a complete success - we completely sold out! So obviously we're very anxious to get to work on the next gift idea... but first, we thought that you might appreciate a little background on our Hari Raya effort.
We pride ourselves in building a business around the Fat Sunday mission and YOU. Involving our customers - drawing from conversations, perspectives and opinions, has been one of the cornerstones of our success. Not unlike many of the other decisions we've made at Fat Sunday Central, the Hari Raya Gift Packs were in fact inspired by the demand of our loyal customers (#YouKnowWhoYouAre). You told us you were looking to our products as not only sumptuous, morsels of deliciousness ("blush"), but as a perfect gifting solution. And what better time than Hari Raya!
And so there you have it; we ran through a ton of issues making last minute changes to our initial plans - apparently "holiday-themed labels" were not good enough. "We want more!" you exclaimed. Thank you, ultimately the effort was well worth it. We sold out well within a couple of days of the Gift Pack launch on social media, and of course Jaya Grocer played a heaping role in helping us serve a lot of customers on-ground in Gardens, Intermark and Empire Subang outlets to mention a few.
As you probably would have picked up from the images, our Gift Pack comprised of a selection of Fat Sunday's wholesome, handmade goodies adorned in a custom-made gift box complete with motif sash, brand tamper seal, natural filler for handling and a gift card. We offered two configurations in green (family-size Pineapple Tarts and Peanut Cookies) and yellow (family-size Pineapple Tarts, fun-size Peanut Cookies and Black Sesame Cookies).
We look forward to our next gift instalment coming very soon #Deepavali. Comment below and join the conversation. We'd love to hear your thoughts on Fat Sunday gift ideas.